Focus 77 is a key-light for ultra-smooth harmonic progressions. Due to its soft reflective reflector-coatings it covers up some errors in the make-up and smoothes out wrinkles, without appearing flat. That makes the focus 77 to one of the most popular Beauty- and Close Up-lights in Photographic- and Filmstudios worldwide.
The focus 85 competes against the sun. Its light is gleaming and significantly lighter than the light of the focus 77. It makes deep shadows, being almost like a downlight, but not quite as hard. The focus 85 is ideal for plastical portraits of character heads or shots who want to move, for example, sunglasses or summer cosmetics, in the best light.
Compared to the focus 96, the focus 100 creates a much softer light while still being more vigorous than the "Beauty reflector" focus 77. With the focus 100 you can sift out details, animate surfaces or accentuate wrinkles in weathered faces. Good for atmospheric Close Ups, but also for shots from medium distances.
The 115 focus makes a very concrete light, comparable with that of the focus 96. However the focus 115 has an even greater range of lightings between "Spot" and "Flood": hard, soft and everything thats in between. With the focus 115 you can sift out details, animate surfaces or accentuate wrinkles in weathered faces. Good for atmospheric Close Ups, but also for shots from medium distances.
The focus 180 makes the Briese-principle obvious. Fully focused it creates dramatic lighting with multiple screen differences between the centre and the edge of the picture. Almost like day and night. Perfect for strong accentuations. With just one setup you can create various lighting moods. Those characteristics make the focus be a main character at many Fashion-Productions.
Fashion photographer and filmmaker also love this reflector. It brings the sun into the studio and makes other light sources unnecessary. Another advantage is that this large reflector allows different camera positions, as you can stand directly in front of it during the shoot without casting a shadow.
The focus 330 is able to do several things that many filmmakers won't believe until they see it themselves. With a normal power outlet ( 2500 watts generated bulb ) the focus 330, produces a quantity of light which would otherwise require 10 KW of fresnell. And all that with a fraction of the weight and assembly time and with a maximum of consistency and modularity. Another advantage: The large reflector allows different camera positions, as you can stand directly in front of it during the shoot without casting a shadow.